About Us

We created DNA Electrical in 2008 wanting to focus on providing a top quality highly professional electrical service. Since then we have experienced significant growth mostly through good old fashioned word of mouth referrals as to the quality and professionalism of our offering.

Our business is based on Auckland’s beautiful North Shore, and services the entire Auckland area. We are really proud of the business we have created and the skilled enthusiastic team we have gathered together. The future is bright for our business and we hope that we can be of service to you and count you as one of our valued clients.

Our quality control programme

We have a comprehensive set of guidelines for our electricians and apprentices to follow to ensure that we deliver a consistently high level of service and meet our quality, capability and reliability promise. This is backed up by our in house designed quality control programme, including a customer follow up call, which enables us to guarantee customer satisfaction. Furthermore our work comes with a free Master Electricians $10,000 workmanship guarantee.

Why choose  us?

We stand out from our competitors due to our reliability, our prompt and efficient service, and our professional approach. Our mission is to “exceed our clients expectations through Quality, Capability, and Reliability”. 


Our business has been founded on the quality of our service and installations from the moment you first speak to us through to the electrical plan, job completion, invoice, and client satisfaction follow up call. We take service excellence very seriously and love working together with our clients to produce a quality result and solution for their needs.

We are Master Electricians which means our operations are quality audited by the Electrical Contractors Association of NZ (ECANZ). By using a Master Electrician you are covered by the MASTERelectricians free guarantee (you can refer to www.ecanz.org.nz).

Client testimonial… “These guys are outstanding. Quote process was very professional and the quality of work can’t be faulted. When the job was completed all rubbish was removed and the clean-up was amazing. Thanks guys. I will definitely recommend them to anyone wanting some electrical work done.”


Capability covers both expertise and resources.

We require all our electricians to maintain a current practising licence and have a broad and indepth knowledge of the electrical trade. Our systems and structure enable us to ensure all urgent callouts are dealt with on a same day basis and larger jobs can be scheduled in to ensure continuity of team carrying out our clients projects.

We have a showroom available for our clients show casing the broad range of electrical switch gear and lighting available to our clients.


Having peace of mind that your electrician will do what they say they will, when they say they will is vital to a strong long term working relationship. We focus heavily on our customer service and this is a key component. Our clients can rest assured that by using DNA Electrical they will consistently receive an outstanding level of service and installation.

We have systems and processes in place to ensure all our team understand what is expected and required when representing DNA Electrical.

Andrea & Damien Hoareau – Directors

Damien and Andrea started DNA Electrical in 2008 and have steadily grown the business. Damien has over 17 years’ experience in the Electrical Industry working in a number of different parts of the Electrical Contracting industry in both New Zealand and Overseas prior to starting DNA Electrical. Damien is responsible for Business Development, pricing, project management, and quality control. Andrea spent 13 years working in the Financial Markets prior to focusing her energies solely on DNA Electrical. Andrea looks after all Business and Finance Management aspects of the Company.

Josh Cross – Director

Josh joined the trade straight out of high school at the age of 17 and gained his qualification and electrical registration in September 2008. Josh joined DNA in 2009 and became the Operations Manager in 2011. While working at DNA Electrical Josh also studied Level 5 Electrical Engineering and gained his Advanced Trade qualification in 2012. Josh is responsible for overseeing daily Operations of our crew, pricing, and project management. In March 2015 Josh became a Director and Shareholder of DNA Electrical.

DNALoginAbout Us